I just stumbled across something that seems to be the WORST idea ever in the gourmet coffee business, in spite of people being willing to pay high prices for the Sh-ttyest drink on the market!!!!
Excerpt from full article at this URL -
http://www.lifeaftercoffee.com/2005/09/16/the-straight-poop-on-kopi...

------------------------------------------------------------------------------------------------------------------------------
All about this infamous coffee and the cat-like creature that makes it possible.
Well thanks to the coffee explosion this rare and unusual blend is readily available, though still very expensive. My interest in this was rekindled when I noticed Armeno Coffee Roasters, my favorite source for fine coffee is now carrying Kopi Luwak Coffee.
So what exactly is it? The Indonesian word “kopi” translates directly to coffee. The word Luwak refers to a small wild animal native to Indonesia and Vietnam.
So you know what coffee is… what’s this luwak critter? Known as the luwak, luak, musang, toddy cat, civet, palm civet and civet-cat, many people believe it is a wild cat. While it is a mammal it is actually a cousin of the mongoose. Probably it’s closest North American counterpart is the skunk with which it shares the ability to excrete a noxious odor from scent glands near it’s anus. Blueplanetbiomes.com has some wonderful information on this animal.
The animal can range from four to eleven pounds and is largely nocturnal. While it is an omnivore, the luwak is particularly fond of perfectly ripe coffee cherries. Thanks to coffee farmers, the luwak has no troubles finding plenty of coffee.
Once eaten, the coffee cherries take the normal route through the animal’s digestive path. The amazing thing is while the fruit of the coffee is being digested, the bean is left largely unchanged, eventually passing in the animals droppings.
The droppings and their caffeine-laden content are collected by farmers. The coffee is then cleaned and the green, un-roasted bean shipped to roasters.
------------------------------------------------------------------------------------------------------------------
After reading this, sharing a bottle of "Hello Kitty " wine with a girlfriend sounds like paradise vs a cup of Sh-tty Kiitty coffee .........
Anyone else heard of anything as bizzare?? & doesnt this sound like the all time worst "gourmet" food EVER!!!!!
The Slick marketing site at
http://www.animalcoffee.com/ seems to indicate that folks will sell just about ANYTHING and EVERYTHING on the net so be REAL careful when folks offer you "gourmet" coffee, I am sticking ot good old fashioned & wholesome BOOZE!!!!!.......

ONE thought did just hit me though, the slick marketing, and reported smooth and delicious flavor of the coffee means that this could be the IDEAL item for the Mother in law, Boss, or Brother or Sister in law who you need to or MUST buy a present for, and yet also truly cant stand or hate, for the right price they can be thrilled by your thoughtful & expensive gift & be drinking the Sh-ttyest coffee on earth LITERALLY & never even know it till its too late (if you tell them a couple of weeks later, or if they ask where they can order more from (Assuming you remove the Luwak picture & info on its exact origins from the box before gift wrapping) I really wonder if that market is responsible for some of the sales demand (or is this gag / bad gift idea just unusually evil).......
Could also be used to make what could quite possibly be the WORST Irish Coffee EVER!
Just realized a few things ----
1 - UH OH! some of the companies I have worked for had secretaries who the boss treated like crap.
2 - Boss always insisted on having secretary make & fetch the coffee
3 - Boss kept griping that the coffee tasted like crap.
I wonder if the secretaries had been ordering from the website.......:^)